The digital landscape in Pakistan is evolving faster than ever. What worked on Facebook two years ago no longer works today. To stay relevant, you need to adapt to these new trends.
1. Short-Form Video is King
TikTok, Instagram Reels, and YouTube Shorts have completely taken over. Pakistani audiences have shorter attention spans. If you want engagement, you must create 30-second to 60-second vertical videos showcasing your products.
2. Influencer Micro-Marketing
Instead of paying huge amounts to massive celebrities, brands are now working with "Micro-influencers" (people with 5k to 20k followers). They charge less, but their audience is highly targeted and trusts their recommendations.
3. Conversational Commerce
People don't want to fill out long forms on websites. They want to buy directly through WhatsApp or Instagram DMs. Setting up an AI Chatbot on Meta platforms is no longer a luxury, it's a necessity.
At Luma Softs, we run data-driven social media campaigns that focus on actual ROI, not just likes.
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